Choose the Right Pillow for Better Support
When it comes to pillows, there’s no one type that’s suitable for everyone—which is why our collection includes premium options crafted with a variety of needs in mind. At The Company Store, we have a wide assortment of high-quality bed pillows and supportive pillow inserts in different densities, fills, and sizes. Find the support or specialty pillow insert to meet your specific comfort needs: Memory foam cradles your head and neck for excellent support without pressure points, gel pillows provide a cooling effect for better comfort, and luxurious down and down alternative fills have long been trusted for restful nights. With a conveniently sized, packable travel pillow, you'll never be without a comfortable place to lay your head. Look beyond bed pillows, as well: Explore supportive pillow inserts that provide added comfort while reading or watching TV, or choose a premium option from our specialty pillow collection for targeted posture support and other added features.
Your sleeping position helps determine whether a firm, medium, or soft pillow will be best for you. Find the perfect pillow with these quick tips: Choose between memory foam, gel, down, or down alternative, then decide on density based on your preferred sleeping position. A firm pillow is best if you're a side-sleeper, medium-fill pillow if you're a back-sleeper, or soft if you're a stomach-sleeper. Explore our Pillow Guide for assistance with finding the option that’s just right for you, from down fill pillows and down alternative varieties to perfectly plush kids' pillows.
Pillows Q&A
To select the best pillow for you, decide whether you prefer a memory foam pillow or one that includes down or down alternative fill, then choose your pillow firmness based on sleep position. For people who sleep hot, a cooling pillow may help regulate temperature.
Because our down alternative is so lofty and supportive, the choice between down and down alternative often comes down to pillow longevity and personal preference. Choose RDS-certified, hypoallergenic down fill for a comfortable, longer-lasting pillow, or down alternative if you prefer a high-quality, down-free option that's just as comfortable.
For back sleepers, a pillow with medium firmness is often a good choice for head, neck, and shoulder support. For side sleepers, a firm pillow provides ideal support, and stomach sleepers may prefer a softer pillow.
The number of pillows you have is a matter of preference, but generally, you can use one standard pillow on a twin-sized bed, two standard pillows for a full (double) mattress or queen-sized bed, and two king-sized for a king bed—plus decorative pillows and shams to suit your tastes. Additional positioning pillows can improve comfort for better rest.